Most of us now actually have a full cup because of the amount of information around us at our hand’s reach. 
 
Recently I have shifted my profitability business coaching to CPAs, accountants, and professional providers. Why? 
 
1. As a CPA in the auditing field, I am completely overloaded with constant changes and updates of accounting, auditing, #SEC, and banking rules. I was overloaded with information, so how could I take in or explore what business coaching is? My cup is filled with laws and rules information. 
 
2. The highly technical people in their field have a hard time listening to another coach come in to help them fix themselves. Our ego is too inflated to accept any more suggestions. 
 
3. None of the regular resources the CPAs read like https://hubs.li/H0BsZYV0, accounting’s today, journal of accountancy are mentioned during business coaching. 
 
Yet, as a client, imagine your CPA caring about your business just like how they care about their business, you will have all of the data that you need to make decisions. 
 
Ultimately, if I want to help business owners grow, then I should help their service providers (CPA, accountant, lawyers and IT professional) think like a CEO.